Skip to Content

About us

Our Mission


Deliver meals to honor your commitment to a healthy lifestyle.

To do so, we collaborate with local farmers who care about the environment and cultivate their produce with love.

Learn more

The Plant-Based Concept


From local farms to your kitchen, discover how we deliver a variety of plant-based meals to bring you joy.

Learn more

Our Vegan Creations

Explore our handcrafted vegan dishes, each meticulously designed to convey flavor, health, and a touch of nature's artistry.

Meet our team

Passionate experts fueling our mission

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He enjoys being hands-on in developing recipes, marketing, and enhancing customer experiences.

Mich Stark

Chief Commercial Officer

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the food industry, Mich has helped the company to get where it is today. Mich is among the best minds.

Aline Turner

Chief Technical Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house chefs and looks after the community of thousands of food enthusiasts.

Iris Joe

Chief Financial Officer

Iris, with her international experience, helps us easily understand the numbers and improves them. She is determined to drive success and delivers her professional acumen to bring the company to the next level.